Floor Standing Units
In physical retail setup, a floor-standing or free-standing display unit is placed to hold products from which the customer can shop. FSU’s can be placed anywhere on the shop floor because it is a completely independent fixture, particularly at the busiest spots along the paths of ogling customers.
Stores specially like supermarkets, are likely to use these marketing materials provided by the product owners. They ought to be included in every marketer’s strategy & utilized strategically, such as close to the immediate buying, to entice shoppers to make a last-minute, extravagant, or rewarding purchase.