Faber-Castell – Standardized & Durable Countertop Display
Client Overview: Faber-Castell, a global leader in writing instruments, sought an innovative countertop display solution. The key challenges were creating a sturdy, long-lasting display unit while ensuring consistent quality and brand colour standards across large-scale production runs.
Challenges:
- Designing a display unit that was durable and long-lasting.
- Maintaining brand consistency and colour accuracy worldwide.
- Producing large quantities (hundreds of thousands) without compromising quality.
ACE’s Solution: ACE Retail Displays provided a creative and practical solution by designing the display units as large marker pens with slots to stock products. To ensure standardisation and durability, they utilised an injection moulding technique. This production method allowed for high-volume, consistent quality across all units, ensuring Faber-Castell’s brand colours and specifications were met.
Results:
- Durable Displays: The injection-molded display units were sturdy, ensuring a long lifespan.
- Global Brand Consistency: ACE successfully maintained Faber-Castell’s quality and colour standards across large-scale production.
- Efficient Mass Production: The solution enabled the production of large quantities while maintaining high standards.
Conclusion: By leveraging advanced manufacturing techniques, ACE Retail Displays delivered a durable, brand-consistent countertop display solution that met Faber-Castell’s high production demands. This innovative approach ensured both product longevity and global brand uniformity.